How we built a complete patient acquisition system for a cash-based spine clinic in Murfreesboro, TN — and grew annual revenue from $400K to $890K.
Before consulting for anyone else, we built and ran a complete patient acquisition system inside a DC-operated spine clinic in Tennessee. That clinic went from $400K to pushing toward $890K/year — same market, same physician, no new staff. That's the system we now build for chiropractic and cash-based medical practices.
A business growth partner and custom automation firm specializing in cash-based medical and chiropractic practices.
Done-for-you GoHighLevel patient acquisition systems — funnels, automation, pipelines, and nurture sequences.
We don't just consult on this model. We still operate The Disc Doctor's system today. Every recommendation is tested in a live practice first.
The Disc Doctor is a DC-operated, cash-based clinic focused exclusively on non-surgical disc care — herniated discs, sciatica, and chronic back pain. No insurance accepted. High-ticket treatment programs ranging from $3,000–$7,500. Founded and operated by Dr. Matthew Jacobs DC, with over 8 years in practice and 1,000+ patients treated.
The clinic had strong clinical outcomes and a good reputation — but the patient acquisition system was entirely manual and dependent on the physician.
Ad traffic was sent to a generic homepage. No condition-specific messaging. High bounce rate, low conversion.
Leads from ads depended on the front desk seeing the notification. Response times varied — often hours. Leads went cold.
No GHL pipeline, no automated reminders, no no-show reactivation. Everything was tracked manually or not at all.
Despite a large Spanish-speaking patient population in the market, all ads and funnels ran in English only.
The practice was generating approximately $400K/year — strong clinically, but constrained by the lack of a scalable front-end system.
Dr. Jacobs was involved in every patient touchpoint. No system ran independently. The practice stopped when he wasn't driving it.
Dedicated pages for disc herniation and back pain — matching the exact search intent of each patient type. One condition, one offer, one CTA per page.
SMS fires within 60 seconds of any form submission — 24/7. No front desk dependency. Lead is contacted before the physician knows they came in.
Qualification form → calendar immediately on submission. Patients book while intent is hot. No callback required.
Automated SMS at 24hrs and 2hrs before every appointment. No-show reactivation fires within 30 minutes of a missed visit.
Parallel English + Spanish campaigns targeting the Spanish-speaking patient population. Spanish campaign consistently outperforms English on CPL.
Full pipeline: New Lead → Contacted → Booked → Showed → Converted. Every lead visible. No spreadsheets. Post-visit review request automated.
Lead fills out qualification form on landing page.
Automated SMS in under 60 seconds — personalized, 24/7.
Instant alert to team channel — name, number, email, campaign source.
Follow-up SMS + email fires automatically with a different angle.
Calendar invite + confirmation SMS sent immediately on booking.
SMS reminder fires 24 hours before appointment.
SMS reminder fires 2 hours before — reduces no-shows significantly.
Reactivation sequence fires 30 minutes after a missed appointment.
Review request sent. Nurture sequence if no care plan accepted.
Same market · Same physician · No new staff
From whenever front desk saw it to automated 60-second SMS
Spanish campaign outperforms English on cost per lead
Five-star Google reviews (4.9 stars)
Physician experience in disc care
Patients treated at the clinic
System running and optimized today
Ads tracking (Google Ads, Meta) scoped and quoted separately. Bilingual buildouts available as add-on.
Not ready for a full buildout? Start here. We'll review your current system across six areas and tell you exactly where you're losing patients — no pitch, no obligation.
Do you have a dedicated landing page or are you sending ad traffic to a homepage?
How fast does someone follow up after a form submission? Manual or automated?
How many touches, what channels, what timeline before you give up on a lead?
Is there a calendar or are they calling to book? How many steps to confirm an appointment?
What happens when someone doesn't show up? Is there a reactivation sequence?
Can you see at a glance where every lead stands right now — without chasing your team?
We're opening a small number of spots for chiropractic and cash-based medical practices ready to build the same system we built for The Disc Doctor.
Not sure yet? Start with a free audit — no pitch, no obligation.
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